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SWOT Analysis:

What are the two companies’ relative strengths (S), weaknesses (W), opportunities (O), and threats (T)? Discuss their differences in terms of brand images, market shares, and various business strategies about their operations (e.g., for example, target customer, marketing approaches, suppliers, or inventory (products) managements)?

2. Ratio Analysis:

(1) Profitability:

Evaluate profitability of the two companies. Which ratios would you use to assess their profitability and why? Which company seems to perform better according to your analyses? Are they performing well? Are they both growing and why? What is your prediction about their future performance? Clarify your assumptions, if any, used in drawing your conclusions.

(2) Efficiency in business operations:

Evaluate efficiency in their business operations. Which ratios would you use and why? Which company seems to run businesses more efficiently and effectively? Discuss efficiency in various aspects. Clarify your assumptions, if any, used in drawing your conclusions.