Black Beauty in Brazil: Carol’s Daughter’s Collection

Free Essay Database Online

Black Beauty in Brazil: Carol’s Daughter’s Collection

[pic 1]

Black Beauty in Brazil: Carol’s Daughter’s collection

International Marketing Country Notebook

By: Bobi Bates

Howard University- INBU-320-01

November 29, 2017

Table of Contents

COUNTRY NOTEBOOK PART 1

Executive Summary

3

Marketing Project Objective

3-4

Situation Analysis

4-5

Country Market:

Country Risks Analysis

8-12

COUNTRY NOTEBOOK PART 2:

Strategy:

Marketing Strategy – The 4Ps plus One

14-16

Marketing Strategy – Budget and Financial Projections

16

Marketing Strategy – Implementation, Controls and Contingency

16

Recommendations:

Marketing Strategy – MY RECOMMENDATIONS

16-17

Conclusions

17-18

References

19

Appendix

Executive Summary

        The purpose of this paper is to effectively explain the use of a new product called the Carol’s Daughters to promote the empowerment of Afro- Brazilian women, who have been long been criticize in Brazilian society. For Afro-Brazilians women, the natural hair is part of this powerful movement to reclaim their identity and daily racism that the Afro-Brazilian community faces every day. Ever since Europe first colonized the world, afro-textured hair has been shamed because society pressured them to be just like the European beauty standards. Carol’s Daughters natural hair collection movement is about repelling this European standard of beauty and instead embracing one’s true hair texture. It’s a black- owned business that understands what African American women must deal in this world.  

Marketing Project Objective

        The objective of this marketing project is to devise Carol’s Daughter products collection to the natural hair movement in Afro- Brazilian community. Curls Collection, which is perfect for your curls, coils, kinks and wave and keep all curls that want to stay moisturized, defined, frizz-free and long-lasting. Brazil, which is the largest black population second to Africa. Carol’s Daughter, recognized that women who were searching for information about how to take care of their natural hair didn’t have the necessary products to help them to do that. Even women using their products for extra moisture, for controlling frizz, for battling the humidity that they encounter day in and day out. Its helps with definition for the curls. The accomplishment of curls collection is to designed to prep and perfection your hair to choose the formula that suits your curl pattern.