Introduction to Business Management

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Introduction to Business Management

                                        A PROJECT REPORT

                                                         ON

                                   PROCTER & GAMBLE (P&G)

                          For the fulfilment of Term Paper Presentation in

                                 Introduction to Business and Management

                                                           By

                                               M V GOPI CHAND

                                               Roll No: 171239

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                              VIGNANA JYOTHI INSTITUTE OF MANAGEMENT

                                     Bachupally, Hyderabad, Telangana 500090

                       

                                             EXECUTIVE SUMMARY

Procter and gamble is well known fast moving consumer goods company from Cincinnati Ohio, US. They are functioning in most of the countries including India, In India they are functioning with different types of products and they are in top three position in the FMCG sector in India, Financial position is impressive compared to previous year, environmental scan implies that the external opportunities and threats that influencing the company, identifying them and make it best use for the company growth and sustainability.

Determining Strengths, weakness, opportunities and threats of the company is one challenging task from that they can take valid decisions.

The company India head or MD & CEO Mr.AI Rijwani’s leadership style is clear and democratic. He is concentrating on customer views.


                              CONTENTS

  1. Introduction to Company (P&G)
  2. Products of P&G
  3. Financial performance
  4. SWOT analysis
  5. Environmental Scan
  6. Key designations in the company and their roles
  7. Leadership style of the head of the company

Introduction:

Procter and Gamble well known as P&G, it is one of the fastest growing consumer goods companies in India. It is US based company and started its operations in India from 1964. It primarily deals with the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment.

P&G operates under three legal entities in India –

 “Procter & Gamble Hygiene and Health Care Limited” and

 “Gillette India Limited” are listed while P&G home products wholly owned subsidiary. Combined turnover of these three around Rs 10,000 crore

Products:

  1. Ambi Pur:

      The fragrance of freshness with the new Ambi Pur range for both homes and cars.

  1. Ariel:

       Safe and superior stain-removing power detergent.

  1. Duracell:

       Our range of Batteries gives you the right power for all your device needs.

  1. Head&Shoulders:

Advancing the treatment of dandruff and scalp problems, H&S will care for your   scalp and nurture your hair.