Marketing – target audience essays
Target Audience: "Fox Kids Channel"
Everyday a newtelevision channelstarting to broadcasting. Now, there is also a new one, ut this is different than the others. Because, this is for kids. I am Akın Topuzlu and I am the manager of the new television channel called " Fox Kids". The aim of this channel is to entertain the kids from all ages. There is twelve hours a day cartoon screening, and also there are competitions. Children will very enjoy, while they are watching " Fox Kids". Mothers, also very lucky. When their child watching Fox Kids, they can have more time to at themselves, and their business. We can look their children, no more crying, and boring.We established this television channel because, children could not find a program according to their skills, and their taste. Now, they have opportunity to watch what they want. Except cartoons and competitions, there are also several education programs. Children may learn, while they are entertaining.The main aim of our channel is to satisfy, our target audience, who are children by combining, fun, entertainment, and education together.Therefore we are going to open a web-sitesoon. Children can reach us quickly, and efficiently as possible. They can find puzzle's, quiz game's, wallpaper's, screensaver's of their favorite Fox Kids cartoon character. They can e-mail us their questions, happiness or anything else that what they want to write. Every child, has characteristic features and we have programs for every characteristic of child. In addition to this,I will introduce my channel, according to the segmentationvariables of the consumer market.
Consumers have differentcharacteristics, so we differ them by their wants, resources, locations, and attitudes. According to these, we can segment the consumer market. It is useful because it is the best way to view the market structure. There are some variables in s…