Phenomenal impact of mass media essays

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Phenomenal impact of mass media essays

Mass media is vaguely defined as a medium of communication via television, books, radios, newspapers, magazines, and recently the Internet, designed to reach the majority of people.
Methods of communication have evolved. What started from the limited oral form has expanded into the written, printed, electronic and digital forms. However, the changes took place at an astonishing rate only during the'second' Industrial Revolution and generally after the end of the Great Depression. It then resumed after the Second World War, into the present age.
During the start of the 20th century, the advert of mass media was driven by technology. People during those ages were enthusiastic about receiving information and were hungry for news. Standards of living were on the rise. Many men and women were also encouraged to immigrate, which fostered an even bigger need in reliable global news and communication exchange. In addition, the mass media industry had welcomed a boost in the demands for instant news during the First World War. When the Second World War ended, a big percentage of the people living in Europe and America possessed at least one medium of direct communication. The radio was especially popular. By the time the 21st century arrived, nearly 90 percent of all households in developed nations owned at least one television set. More than half also had a personal computer complete with Internet access. Many forms of the printed media were available free to the public.
As the impact of mass media swept across the world, media companies multiplied massively. Everyone, from politicians, aspiring artists, to scientists wanted to be a part of the phenomenon. Eventually, the companies merged and have become corporate giants. The television industry itself is now a multi-billion-dollar business.
Modern mass media forms, especially the television, have spread the political and entertainment messages with unprecedented pace. T…